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  • Best Negotiating Practices®

    B2B Sales Negotiation Training

    Sales professionals need negotiating skills, strategies and behaviors to earn customers’ trust. From foundation to advanced skills and strategies, participants explore sales negotiation scenarios of increasing intensity and complexity, with expert coaching and peer feedback. Sales negotiation workshops and conference sessions are tailored to your sales, business development, capture managers, and marketing organization challenges.

    Learn through Engaging Exercises

    Role Plays
    Company-Specific Brainstorming
    Company-Specific Case Studies
    Planning Live Negotiations
    Movie Clips
    Self-Assessments
    Recaptured Learning
    Goal Setting
       
       
       

    Sample Learning Outcomes

    Persuading and trading value through sales cycle
    Pursuing price increases with confidence
    Presenting opening offers strategically
    Responding to customer objections
    Anticipating buyer behavior
    Neutralizing procurement’s tactics
    Getting past customer indecision
    Re-negotiations in tough times
    Leveraging power even when you don’t have it
    Influencing stakeholder and buyer perceptions
    Negotiating with customers you can’t afford to lose
    Avoiding common mistakes that damage credibility and trust
    Capturing value as your work to a close
    Enhancing value and strengthening positions for future sales
    and more!

    Why Sales Teams Choose Watershed’s Negotiation Programs

    • High impact workshops motivate new behaviors
    • Maximized audience engagement
    • Tailored to your industry, market, and challenges
    • Supports corporate goals
    • Tools for sales managers to build corporate competency in negotiations
    • Sales teams capture new value and close more deals faster

    Empower your Sales Professionals with Impactful Negotiation Skills

    Inspiring Keynotes & Sales Meetings
    Intense Workshops for All Sales Levels
    Coaching for Individuals and Sales Teams
    Explore Options

    Watershed is with You for the Long Haul

    Follow-up Support & Coaching
    eTools for Planning Negotiations
    Tools for Managers

    How to Get in Touch with Watershed Associates

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